R3i CONTRIBUTES TO GROW ASIA REPORT ON NEW AGTECH BUSINESS MODELS IN SOUTH EAST ASIA
Government, NGO, and business leaders typically see great promise for digital tools to both empower smallholder
value chains and make them more efficient and profitable. However, hope is not enough - new technologies only reach scale when they are delivered within a functioning business model.
Avirtech and Rubens Technologies demonstrate one example of these. They have partnered in SEA to realign incentives for the benefit of small holders and processors. Their Ai driven #quality algorithms, #provenance fingerprinting and #crop intelligence is driving yields, reforming crop waste and demonstrating provenance in complex global supply chains. It aligns with Professor Serguei Netessine's concept that if you want to achieve disruption in a business model, change the level of information risk in the value chain, and transform who makes the decision, how the decision is made, when it is made, and why it is made. In the global #palm oil industry multi-stakeholder panels will not alone effect lasting change, first you must change the metrics, remove the information risk via digitalization, and then, you can realign incentives for the benefit of performance and sustainability with all stakeholders.
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