- The brief: Bundies will send men new underwear monthly or bi-monthly as part of its subscription model
From basic necessities to whimsical treats, there seems to be a subscription box for just about everything.
And now, men can even get underwear sent to their doorstep monthly or bi-monthly through a subscription box model offered by a company called Bundies. Yes, you heard us right, a subscription box specifically for men’s underwear – if there ever was such a dire need for new undies every month. All you have to do is pick a subscription package -Classic, Funky, Smart, Breezy or Mix – and they do the rest for you.
The company that prides itself on using “ultra comfortable” and the “finest sustainably-sourced materials” also offers a purchase-as-needed option. This means that if you find yourself with a towering underwear pile in your cupboard, you can always change, skip or cancel your subscription.
Getting on the subscription model saves you about 15% on your purchase, but you should still be prepared to pull out some pretty big bucks. Most of the underwear models offered by Bundies falls within the $22 (S$30) to $32 range per piece, so it will cost you more than your usual run-of-the-mill type brands.
According to the company, you’re paying for quality, comfort and convenience. Okay.
So let’s see if that’s enough to get Singaporeans strapped in.